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Story Ideas Form

Looking to share our story about the great work we do each day?  Please give as a heads up as plans are being made. Don’t worry if all the details have not been arranged. That’s okay! It’s more important that we have time to work with you and talk with the patient/client/etc., and we will get the approval from all necessary parties before releasing the story. This way, Business Development & Communications can invite the media to attend the wish/event/etc. as it occurs (in place of after the fact). Whenever possible, this is the best practice to ensure our stories are heard, as the media prefer to report on something, record video or take photos as it happens rather than after the event has occurred. Patients/clients speaking about their experiences is one of the best ways we can share our story. And many are so pleased with what we’ve done for them, they are happy to help in any way they can. Examples of upcoming stories include (but are not limited to):  mission stories, patient wishes (honoring free requests as well as those sent through HCI Foundation), special events, gift/check presentations, etc.  

Staff Contact Information

The Story

What Makes a Good Story?

If something is happening that would prompt you to share it with friends, family, or advisory board members after the fact, that’s a good sign that it’s something you should tell us about!  

  1. Timeliness:  News is about what’s happening now.   If you’d like to see your story in the paper, it’s crucial to complete this form 1-2 weeks ahead of time. 
  2. Prominence:  The success of stories comes by pairing well-known and well-regarded community members with timely, important topics.
  3. Proximity:  Your service area covers a lot of miles.  Thus, it’s important to consider that an event occurring in one corner of your area is not likely to be newsworthy to those more than an hour away.
  4. Conflict:  Done right, stories about health care reform and patient choice promote our mission and educate readers on important issues. 
  5. Emotional Appeal:  This is our #1 angle to be featured.  Feel-good stories that connect with readers on a personal level are memorable and elevate the public’s perception of our services.

What's the story idea?  What is happening?  Who is involved?  How did the story come about?

What makes this story special?  If you were a reporter, would you be interested in this story, and why?

The Media Authorization for Patient/Client/Participant – MR-0180 (patient media release) must be filled out completely according to the instructions. 

Please plan to take a couple of photos of the patient, event , etc. As a reminder, everyone pictured will need to be identified from left to right with full names, titles and their relationship to the patient (e.g., wife or social worker), and they will all need to sign our photo release form

Here are some tips for taking photos:

CROPPING - Get as close as you can to the patient/group while ensuring they are all in the shot.

LIGHT - Do not take photos in front of windows, into the sun or in front of televisions that are on. Instead, reposition group, close the blinds or turn off the tv. Otherwise, try to get as much light or natural light into the shot as possible.

BACKGROUND - Be mindful of the background. Good: flags, plain walls. Bad: garbage cans, open doors, personal items such as Depends packages or urinals, etc.

CHECK THE SHOT - Always immediately check the photo on your camera to see if you need to re-take it: Are their eyes open? Is the picture in focus? Is it too light or too dark? Does everyone have pleasant expressions on their faces?

RESOLUTION -  If you are using a traditional digital camera, be sure you take photos at the highest resolution setting. If you are using a smartphone, upload the photos at the "actual resolution" or the highest resolution possible.